Vertical: Clinics & Health

SEO for Clinics & Health Practices

Patients search before they book. We make sure they find you first.

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Run personally by Israel Obiagba, engineer-turned-SEO strategist and creator of the 6-Pillar AI SEO Framework. Every recommendation is grounded in live market data.

Real data · not opinion

What your buyers are searching, and what each click costs.

These are live figures for terms in your market. The cost-per-click column is what a competitor pays Google for one ad click. Rank organically and you capture that visitor free.

Keyword Searches / mo Cost per click Competition
dentist near me 246,000 $15.62 54/100
dentist toronto 5,400 $14.69 62/100
dermatologist toronto 5,400 $2.93 71/100
med spa toronto 720 $3.68 45/100
Live search data · pulled 2026-06-16

The problem

A patient with a toothache, a worrying skin patch, or a procedure they’ve put off doesn’t browse. They search “dentist near me” or “dermatologist [city]” and book from the map pack, often within the hour. If your clinic isn’t there, that appointment goes to whoever is. And an empty chair is revenue you never get back: unlike a product, an unbooked slot can’t be sold tomorrow.

Health search demand is massive and overwhelmingly local. In Canada, “dentist near me” pulls a staggering volume of searches every month, with city-level terms for dentists, dermatologists, and med spas adding thousands more. The practice that owns those listings owns the bookings, and most clinics leave that to chance.

What we do

  • Local pack dominance: full GMB optimisation, review strategy, Q&A, and character-for-character NAP consistency.
  • Service + location pages for each treatment and area you serve, built for transactional local intent.
  • YMYL-grade trust content: accurate, sourced, expert-reviewed health content (the bar Google sets highest).
  • LocalBusiness / MedicalClinic schema + map embed so engines and patients place you correctly.
  • CRO on booking: turning a ranking into a booked appointment, not just a visit.

Why it works

For “near me” health searches, the local pack is the battleground, and it correlates tightly with organic rankings. Win the foundations and you win both.

Who you’d work with

Israel Obiagba is a software engineer of 8+ years (he built mission-critical systems for institutions including the NNPC, the Central Bank of Nigeria, and the Nigerian Army) turned SEO strategist. For YMYL health content, that engineering discipline (accurate, sourced, structured) is exactly the bar Google sets highest.

Clients consistently call the Blueprint detailed, practical, and immediately usable. See the receipts.

Questions, answered

The ones combining real local demand and margin. The Blueprint ranks them from your live data.

Especially well. Local SEO is where single-location practices punch above their weight.

Yes. Local search works the same way in any market: real demand, a map pack to win, and competitors who haven't structured their site properly. The Blueprint runs on live data pulled for your own city, wherever that is.

Israel Obiagba, founder of Ranking Improvement and creator of the 6-Pillar AI SEO Framework.

Who does the work

An engineer's rigour, pointed at your pipeline.

I'm Israel Obiagba, a software engineer of 8+ years turned revenue-first SEO strategist, and creator of the 6-Pillar AI SEO Framework. I run every engagement personally and ground every recommendation in live keyword, competitor, and SERP data, so you win the searches that actually produce clients, not vanity traffic.

More about how I work →

See what your market is worth, in 5 working days.

The Blueprint pulls live data for your exact services and city, then ranks the fixes by revenue. If the opportunity isn't there, I'll tell you.

Get your clinic Growth Blueprint →

$497 · delivered in 5 working days · the fee credits toward your install or retainer · ten strategic assets, not a list of findings.