The growth ladder · every step credits forward
Three ways to win your search channel
Every engagement starts the same way: with the Revenue-First SEO Audit. Live keyword, competitor, and SERP data for your exact market — so we both know precisely what the opportunity is worth before anyone commits to more. From there, you choose how the work gets done — by your team, by your team with my system, or by me. It's the agency-vs-freelancer-vs-in-house decision, answered with data instead of a sales pitch.
The three steps, side by side
| Step 1: Audit | Step 2: Install | Step 3: Retainer | |
|---|---|---|---|
| What it is | Full diagnostic with live market data | My SEO system built into your Claude | I execute everything for you |
| You get | Prioritised action plan in 72 hours | An owned, in-house SEO capability | Hands-off execution + monthly results |
| Who does the work | You / your team | Your team, with my system | Me |
| Investment | $497 one-time | $1,500 one-time | $1,500/mo (3-mo min) |
| Ongoing cost | None | ~$20/mo (Claude) | Monthly retainer |
| Best for | Clarity before committing | Teams that want it in-house | Teams that want it handled |
Which step is right for you?
- Audit alone — you have a capable team and just need a clear, data-backed plan to point them at. → The Audit
- Install — you want senior-level SEO capability inside your business permanently, without hiring a strategist or renting an agency. Most SaaS teams pick this. → The Install
- Retainer — the search channel is worth winning but your team's time is better spent elsewhere. I own the outcome. → The Retainer
You can also climb: start with the audit, take the install, and bring me back for execution sprints when you need them. Nothing you pay for is ever wasted — every step credits forward.
The common thread: real data
Everything runs on live search data — real volumes, real CPCs, real competitor rankings, pulled fresh for your market. A single Canadian keyword like "personal injury lawyer toronto" carries a $57.28 cost-per-click. Knowing which terms like that you're missing — and what they're worth — is the foundation of every recommendation.